About


What started off as a simple motto in 2004, has transformed into a voice for a sense of individuality & a nod to freedom of expression; which has ultimately transitioned into a lifestyle. This (lyf)style is established on the mindset that every individual has the choice to live their lives as they choose. Coupled with a desire to follow one's passion(s) & the recognition that freedom of the mind is one of the most valuable assets we have as people. 

Live Your Freedom draws its inspiration from individual creativity, California culture & a passion to make a positive impact on society.

We thank you for taking the time to visit our site & appreciate the support. Welcome to the LYF.                                                         

                                                         "More than a style; it's a lyfstyle"